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The most effective way to make the university famous is advertising. There is many ways to advertise the name and advantage of the university. Like Case, they made a TV comercial on MTV, and it was showed everywhere in the United States. It actially costs a lot, and most universities cannot do that. So, what is the most profitable and reasonable way to advertise the university effectively?

The main target of the advertsement is students. So, putting advertisement on the magazines and the newspapers students usually read is reasonable. Put as much information as possible on the limited advertisement spaces. It is hard but if the advertisement looks nice, it could be more effective.
Even if it costs a lot, if the university can get much more students than before it started advertising, it could be profitable because tuition from lots of students is much more expensive than the cost.

Advertising is difficult function of marketing, but it is also very interesting. I would also like to relate with university marketing and think of how effective the university can advertise.

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