Taka's Online Journal http://blog.case.edu/taka/ My Thoughts on the Discourse en-us Thu, 27 Apr 2006 15:45:13 EST Thu, 27 Apr 2006 15:45:13 EST takanori.kido@case.edu takanori.kido@case.edu http://blogs.law.harvard.edu/tech/rss Movable Type v3.121 Advertisement http://blog.case.edu/taka/2006/04/27/advertisement The most effective way to make the university famous is advertising. There is many ways to advertise the name and... http://blog.case.edu/taka/2006/04/27/advertisement MGMT251 case cwru Case Western Case Western Reserve University Thu, 27 Apr 2006 15:45:13 EST The most effective way to make the university famous is advertising. There is many ways to advertise the name and advantage of the university. Like Case, they made a TV comercial on MTV, and it was showed everywhere in the United States. It actially costs a lot, and most universities cannot do that. So, what is the most profitable and reasonable way to advertise the university effectively?

The main target of the advertsement is students. So, putting advertisement on the magazines and the newspapers students usually read is reasonable. Put as much information as possible on the limited advertisement spaces. It is hard but if the advertisement looks nice, it could be more effective.
Even if it costs a lot, if the university can get much more students than before it started advertising, it could be profitable because tuition from lots of students is much more expensive than the cost.

Advertising is difficult function of marketing, but it is also very interesting. I would also like to relate with university marketing and think of how effective the university can advertise.

]]> Understanding Faculties' Feelings http://blog.case.edu/taka/2006/04/27/understanding_faculties_feelings As a manager of a university, understanding faculties' feelings is one of the most important roles. I strongly think it... http://blog.case.edu/taka/2006/04/27/understanding_faculties_feelings MGMT251 case cwru Case Western Case Western Reserve University Thu, 27 Apr 2006 14:52:53 EST As a manager of a university, understanding faculties' feelings is one of the most important roles. I strongly think it is. Therefore, I interviewed a couple of teachers at ELS Language Centers Cleveland. I was interested in how teachers are feeling and how they are motivated. To provide an ideal working environment, I need to understand what faculties seek. To make ideal relationships between faculties and office workers, I need to know how they are feeling. We do not want them to leave because of the bad working environment and bad relationships with somebody.

It would be the best to assign peer evaluations to everybody is working on the organization. If everybody is honest to tell what is going on at the back, it would be very useful information to make the environment better. I would like to be responsible and would also like to be an ideal manager in the university.

]]> Pure Competition http://blog.case.edu/taka/2006/04/26/pure_competition The economic structure for universities is most like pure competition. Although some universities are not having a good management, there... http://blog.case.edu/taka/2006/04/26/pure_competition MGMT251 case cwru Case Western Case Western Reserve University Wed, 26 Apr 2006 19:33:45 EST The economic structure for universities is most like pure competition. Although some universities are not having a good management, there is not still any monopolizing university. All universities have different advantage and disadvantage and also have a lot of opportunities to become top schools. At this time, how should universities compete with their competitors?

First, universities need to hire high-class faculties and good office workers. The faculties improve students' knowledge and office workers do an effective marketing (let me talk about university market strategy on the next blog entry). Universities need to bring their advantage to the fore using the multi media and the mass communication. Most likely, universities can do these things the best can name on the list as a top universities.

]]> Connections with Foreign Universities http://blog.case.edu/taka/2006/04/26/connections_with_foreign_universities Both Case Western Reserve University and Surugadai University aggressively focus on studying abroad. Case has a lot of connections with... http://blog.case.edu/taka/2006/04/26/connections_with_foreign_universities MGMT251 case cwru Case Western Case Western Reserve University Wed, 26 Apr 2006 17:56:09 EST Both Case Western Reserve University and Surugadai University aggressively focus on studying abroad. Case has a lot of connections with countries in Europe, Asia, and Oceania. Surugadai University also has connections with universities in America, Europe, and Oceania. For the future, languages are the most useful tools to communicate with people. Today, English is being focused on in Japan, and a lot of people go to the countries speak English as a native language. I strongly want to support students are interested in learning foreign langauges. Languages help people break the barrier of communication. I would like to make connections with more universities for any kind of departments. At this time, there will be a lot of advantage for both the students and the university such as knowledge and experiences for the students, and relience and friendship between the university and universities in foreign countries. As long as there is advantage for both the students and the university, there is no way to hesitate to extend the connections. I will just go for it!

]]> Entertainment http://blog.case.edu/taka/2006/04/26/entertainment College students in the Untied States extremely want universities to produce entertainment activities much more than Japanese college students do.... http://blog.case.edu/taka/2006/04/26/entertainment MGMT251 case cwru Case Western Case Western Reserve University Wed, 26 Apr 2006 17:28:08 EST College students in the Untied States extremely want universities to produce entertainment activities much more than Japanese college students do. Japanese students prefer to do part time jobs besides having fun with friends on campus. This is because most Japanese universities do not have dormitories, and students live off-campus. For the reasons, as soon as classes end, they go back to their residences and go out to work. Therefore, entertainment in Japanese colleges is not as needed as in American colleges.

Let's think of this way. No universities are focusing on entertainment in Japan right now. It could be a very effective tool to bring students. People love having fun. Before it becomes common, universities better start thinking about it and discussing with some organizations such as university student government and other student associations. Start a new business!

]]> Employment http://blog.case.edu/taka/2006/04/26/employment Employment is one of the most important job for the universities. Universities usually would like to have high-quality professors and... http://blog.case.edu/taka/2006/04/26/employment MGMT251 case cwru Case Western Case Western Reserve University Wed, 26 Apr 2006 17:11:31 EST Employment is one of the most important job for the universities. Universities usually would like to have high-quality professors and office workers have management skills. Professors are like star players in NBA. If there is a very famous professor in my university, it is like LeBron James in Cleveland Cavaliers. Fans want to watch LeBron's fantastic plays so go to Gund Arena to see him. I think it is about the same thing. Students want to learn meaningful subjects from famous professors and think of enrolling a university has a very famous professor who teachers classes they are interested in.

Office workers are also very important. Universities are more like business organizations than normal educational systems like public elementary schools. Therefore, they definitely need a good management condition. Accounting, marketing, and PR skills are strongly necessary.

However, Hiring good professors usually costs a lot more than hiring office workers. It is completely the same as hiring basketball players costs so much more than hiring office workers at basketball teams. Universities need to negociate with professors. They might want high wage, good environment to do their researches, and something else. At this time, universities think how the professors are worth. Both professors and universities need to get and give up something. It is very difficult to make a right decision, but it is also very interesting to consider of employment.

]]> Repletion of Internet Access http://blog.case.edu/taka/2006/03/31/repletion_of_internet_access Case Western Reserve University has a good Internet access system. If I am in the unviersity residences, I can connect... http://blog.case.edu/taka/2006/03/31/repletion_of_internet_access MGMT251 case cwru Case Western Case Western Reserve University Fri, 31 Mar 2006 23:54:32 EST Case Western Reserve University has a good Internet access system. If I am in the unviersity residences, I can connect a high-speed Internet connection, and even if I am at outside of the residences, I still can connect the wireless Case network. Since students started using Internet very heavily, this is very useful to do their assignments. If students study at the same place everyday, the studying efficiency could be very bad and the quality of papers or projects would be bad too. Studnets should be very happy to enable to connect Internet everywhere on campus. Unfortunately, this system is not very common in Japan yet because the history of Internet is still new, and it is still on the way to be developed. Surugadai University, I graduated from in Japan, is focusing on information technology a lot, and all students in the departments of Economics and Culture Information Internet are required to have laptops to do their assignments. To use internet on campus, they have to go to computer labs or the library. It is still convenient though, it is not as convenient as Case Internet system is. If this is installed at Surugadai University, the efficiency of students' work could be a lot better, and the quality of students would be better too.

]]> The Importance of Security Notice http://blog.case.edu/taka/2006/03/31/the_importance_of_security_notice We discussed a case an employee has a drug and alcohol problem. Not only do Employees have an opportunity... http://blog.case.edu/taka/2006/03/31/the_importance_of_security_notice MGMT251 case cwru Case Western Case Western Reserve University Fri, 31 Mar 2006 23:53:35 EST We discussed a case an employee has a drug and alcohol problem. Not only do Employees have an opportunity to get this problem but students also have that. In Japan, drug is not a big issue among students yet, but alcoholic accidents keep increasing very seriously. Japanese people love drinking with friends. If students join some teams or clubs, some welcoming parties would be opened and new comers are forced to drink from senior students even though the new comers are under age. Even if nothing happened with this force, it is still a big problem. But if somebody gets alcoholism or something with that, it would be a very serious problem for everybody in that university. Even if the parties are made at off-campus, it will be a problem of the university and the university has to loose their reliance from students and parents. Therefore, the university has to make a strong security notice for the students to be careful with alcoholic accidents. It is possible to die with drinking a lot of alcohol. Surugadai University has a strong policy not to let students drink too much and has never gotten any problems with alcohol.

]]> Having a Connection with Other Universities http://blog.case.edu/taka/2006/03/31/having_a_connection_with_other_universities It is very interesting to have a connection with other universities. If students can take classes at other universities... http://blog.case.edu/taka/2006/03/31/having_a_connection_with_other_universities MGMT251 case cwru Case Western Case Western Reserve University Fri, 31 Mar 2006 23:53:06 EST It is very interesting to have a connection with other universities. If students can take classes at other universities a class per semester, both students and universities would have a lot of advantage. If I find an extremely interesting class at Cleveland State University, but Case Western Reserve University does not have exactly the same class, I would like to take the class in CSU. However, it is not very easy to do that. If this is going to be easy, students could be more intelligent and creative for the specific subject and would be more interested in studying the subject. The relationship between these universities could be better, and the relationship of the students of both schools would also be better too. Actually, it is possible to transfer credits from other universities but it is usually done during summer semesters, and not many people are doing that. If it becomes easier to do that, people would be pleased to study more and more.

]]> Having a Connection with the Region the University Located http://blog.case.edu/taka/2006/03/31/having_a_connection_with_the_region_the_university_located The university, Surugadai University, I graduated from in Japan has a lot of connection with the city it is... http://blog.case.edu/taka/2006/03/31/having_a_connection_with_the_region_the_university_located MGMT251 case cwru Case Western Case Western Reserve University Fri, 31 Mar 2006 23:52:31 EST The university, Surugadai University, I graduated from in Japan has a lot of connection with the city it is located. I think it is very important thing because people living around there could know how the university students are, and how the university is doing. Actually, Surugadai University is located at a country side of Saitama prefecture. The university focused on this fact and built up a project “Make the city more active and bring more people from city areas.” To accomplish this project, connections with the region and people are definitely required. We aggressively communicate with the public office at the region and also people living these. Since we started doing this, the impression from the region has been getting better, and people started describing that Surugadai University is getting a better school. Universities absolutely have to be recognized by people at the location at first, and the reliance could be getting greater after that. Therefore, the connection with the region the university located is very necessary for the school.

]]> Competition with Other Universities http://blog.case.edu/taka/2006/03/31/competition_with_other_universities Universities most likely have the management structure of pure competition because there are thousands of universities in Japan and... http://blog.case.edu/taka/2006/03/31/competition_with_other_universities MGMT251 case cwru Case Western Case Western Reserve University Fri, 31 Mar 2006 23:51:50 EST Universities most likely have the management structure of pure competition because there are thousands of universities in Japan and most universities get enough students to keep a good management. This is because they are competing with other schools. How can they compete with each other? In my country, public universities never advertise because only the government or prefectures can control their management, and they do not really have to gather students as much as private schools do. For private colleges, it is like a war to get more students than others. At first, the university improves the most important department to let people know that the college has a very high-quality education for the specific department. After that, they need to advertise well. It should be very valuable and reasonable to advertise on university magazines, newspapers, and some other magazines read by high school students, and people are interested in the subject apply to the school. I think the most important thing for a university is to have a very high-quality education organization of a specific department, and second most important thing is advertising technique to show what the advantage is to get into the universities.

]]> College Ranking http://blog.case.edu/taka/2006/03/31/college_ranking There is no specific college ranking in Japan. So, it is hard to see which universities are good for what... http://blog.case.edu/taka/2006/03/31/college_ranking MGMT251 case cwru Case Western Case Western Reserve University Fri, 31 Mar 2006 23:51:09 EST There is no specific college ranking in Japan. So, it is hard to see which universities are good for what departments. Japanese people had cared of the names of the universities. If they knew the name of the university people graduated from, it meant they went to a good university. I think this is completely nonsense and an old style measurement, and we should not describe the value of the universities only by names. I agree that Tokyo University, Waseda University, and Keio University are both famous and good schools, but other universities also have their own advantage for some departments.
To avoid this matter, a measurement tool, “Deviation Value,” was invented. This value is expressed with numbers, and the numbers tell us how hard to get in to the colleges. If the number is greater than 65, it is hard to get in. If the number is lower than 50, it is not that hard. Usually, preparatory schools for university entrance examination publish Deviation Value with their original ways to calculate the numbers with some special statistics and analysis. Students see the value tables and decide what universities they are going to apply. I think this is very useful tool to recognize the level of schools. However, we should not rely on these numbers too much because many universities have a lot of advantage even if they get low numbers for that value.

]]> Firing Employees http://blog.case.edu/taka/2006/02/28/firing_employees When I was taking a class today, I got an impulse to write a blog entry about firing employees.... http://blog.case.edu/taka/2006/02/28/firing_employees MGMT251 case cwru Case Western Case Western Reserve University Tue, 28 Feb 2006 22:48:30 EST When I was taking a class today, I got an impulse to write a blog entry about firing employees.

]]> Hiring Faculties http://blog.case.edu/taka/2006/02/28/hiring_faculties The most interesting thing for me to work at a university is managing faculties.... http://blog.case.edu/taka/2006/02/28/hiring_faculties MGMT251 case cwru Case Western Case Western Reserve University Tue, 28 Feb 2006 19:25:59 EST The most interesting thing for me to work at a university is managing faculties.

]]> Public Relations skill http://blog.case.edu/taka/2006/02/27/public_relations_skill If I am working at a university, I have to introduce my school as well as possible.... http://blog.case.edu/taka/2006/02/27/public_relations_skill MGMT251 case cwru Case Western Case Western Reserve University Mon, 27 Feb 2006 22:09:11 EST If I am working at a university, I have to introduce my school as well as possible.

]]>