Harrah Case Analysis

We recently wrote a case analysis on Harrah's Casino. The main objective of the report was to provide a recommendation about what to do with the reward system. I advised that the reward system should be two tiered. Along with the established reward system based on customer satisfaction, I believe that Harrah's Casino should establish a seperate profit sharing program.

Although I believed my advice was legitimate, the comments I received back from the grader suggested that my recommendation of a two tier reward system was wrong. He/she suggested that the rewards work against each other. I do not agree with this assessment because it is completely plausible to seek to increase customer satisfaction, and also to increase profit.

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Posted on: February 11, 2007 07:51 AM

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