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February 24, 2006
Raising your Web site rankings
People often ask me how they can raise the rankings for their Web sites. Typically I explain, that while many algorithms are involved, the major factors include: The number of Web sites that link to your site The relevance of those Web sites linking to your site The quality of your content How you present key terms— using headers rather than bolded text for key points Today—thanks to Brian Gray at e3 Information Overload—I discovered a great article by Google's quality engineer, Matt Cutts, that quite clearly explains how Google collects and rank results. I urge you to read...
February 08, 2006
Building your site: Secondary pages
Now that you've created a welcoming front door, it's time to create your secondary pages. These pages can fall into two categories. On a small site made up of just a few pages, your secondary pages will hold your primary content. On a larger site, such as our Department of Cartooning site, the secondary page must both include useful content and serve as a gateway to the other pages in that section of the site. Gateway to enlightenment When I describe a page as a gateway, I mean it to be a page through which a user can find...