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March 28, 2007
Writing to be understood by your audience
One of our campus Web maintainers recently asked if our department advocated writing to a certain reading level. I responded that while "fours years below the level of your audience" is a decent rule of thumb, the most important thing is to write clearly.
March 13, 2007
Case Wordnerds to discuss blogging
The Case Writers' and Editors' Forum, WordNerds, will discuss blogging next Wednesday, March 21st, in room 2280 (2nd floor) at the School of Nursing. I'll be leading this discussion in which we'll cover a brief overview of blogging, then discuss ways to use blogging in our marketing, recruitment and other communication efforts. I've asked Jeremy Smith, Case's blog administrator, to join us to share his opinions and expertise.