May 21, 2007
Branding, new logos and your Web site
With the new logo development process underway, I've been receiving a number of calls and e-mails asking how the new logo will impact existing university Web sites. While I won't know the specifics until the process is complete, our plan is to make the transition as simple as possible.
May 15, 2007
Blogging your campus communiqués=good customer service
Graduating law students— more prepared than ever for life after Case. I'm forever telling people that they should get a blog. "You could use it to make announcements, publish procedures, respond to questions, share best practices…and it's easy to use." "No, we don't have time to write that sort of stuff." Maybe you do, maybe you don't. But if your job has a customer service component, you may be wasting your time if you're not blogging. You're also missing a great opportunity to share your advice with your target audience. CSO Blog: A Case Study Usually when I give...
May 08, 2007
The Comments Conundrum
One of the cool things about blogs—in comparison to regular Web sites -- is the opportunity users are given to comment on the material. Instead of merely reading the marvelous things you have to say, readers can react to your ideas by sharing their own opinions and insights.
Kevin has left the building
Kevin Adams has recently left the university to take a Web development position in the corporate world.