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October 30, 2007
Don't build your Web site in a vacuum
This is the fifth in a series of posts that discuss Search Engine Optimization (SEO) and other Web marketing strategies. This week we'll go beyond the Web.
October 11, 2007
Voice and Tone: Writing to reflect your personality as well as your message (Part 1)
Last week someone posted a question to the WordNerds group regarding the importance of voice and tone in writing. In particular she wanted to know how to convey the importance of voice and tone to colleagues who aren't professional writers. Not having covered this topic previously I thought I'd give it a go.
October 01, 2007
CSS Tip: Positioning photos with floats
In the past I've discussed how the use of photos can enhance a Web site, but I've not discussed the code one uses to incorporate them. On campus, and elsewhere, Web designers use a variety of techniques to include their photos.