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December 26, 2007

Web Content: Not just YOUR words and pictures

My Google Reader Shared Items

If they read what you write, they may also want to read what you read. Webmasters and bloggers know this. That's why we'll embed links within our text, build pages with links to recommended sites and/or add linkblogs to our side bars. In a world where most of us don't have the time to research and write everything we'd like to share, such resources add value to our existing content and give readers guidance on where to look for additional information.

Recently I've come across some other good ways to share what you read, so I thought I'd share those with you today.

Publish your OPML file to share your blog subscriptions

A few weeks back I was reading an entry on David Bradley's blog, Sciencebase, when I noticed something interesting in his footer. There, at the bottom, he has a section called "Geeky Fun Stuff" in which he shares, among other things, a link to his OPML file. That, I thought, is a really good idea. For those of you who don't know what this is, an OPML file is basically a type of XML file that includes the links to the RSS feeds of the various blogs one reads through RSS Readers such as Google Reader, Bloglines, etc. Such services allow you to import and export these files so that you can easily switch services or add a batch of feeds to your existing service. Thus, if I wanted to subscribe to all of David's feeds I could just save that file and import it into Google Reader myself. Or if I wanted to subscribe to only a few I could edit the file (in Dreamweaver or any plain text editor) to delete any I didn't want.

If you are already using an RSS reader, sharing such a file is fairly easy. Just export your file from your reader and save it to your computer. If you don't want to share everything, just open the file in a text reader, and delete the extraneous feeds—lolcats, curling news from In the Hack and anything else that may not be of interest to your readership. Once the file is ready, just upload it to your site and link to it as you would any other page.

Using Google Reader to share specific stories

Google Reader recently added some enhancements to its sharing features. I first noticed this when Robert Scoble posted a note on Pownce with a link to his Google Reader shared items page. When I went to view the page I realized that this could be a useful feature, one that made me want to revisit Google Reader.

When you visit a shared items page you will see a site that looks pretty much like a typical blog. Stories are posted on the left, information about the page owner is on the right—along with links to other resources, a feed, etc. The main difference is that the stories are things the page owner has read rather than written (though, if you subscribe to your own feed, you can share your own entries as well). Each story also includes a link to the original entry and the original source—so the material is not mistakenly attributed to you.

After viewing Scoble's page, I immediately thought of my friend X, who says she wants to establish an online presence, but isn't quite yet ready to blog. Sharing stories on a page she can link to might be a good way to get her feet wet and let people know what she is thinking about.. For those of us who already have one or more blogs and Web sites, the shared items page adds to our online mix and provides an easy way to share stories with our readership.

Getting started with Google Reader

Getting started with this is pretty easy. Just go to the Google Reader site and sign-in. If you don't already have a Google account for Gmail, analytics, etc. you can create one there. Once your account is set up, just subscribe to some of your favorite blogs and start reading. A menu at the bottom of each story gives you the option to share the story so it will appear on your public shared items page. (There is some controversy about this, but you just have to understand that it's a public page that can be seen by anyone who has, or discovers, the address. For us, that is what we want, so it's not a big concern.) If you change your mind later, you can unshare the story the same way. You can also organize your subscriptions into topic folders and share topics rather than individual items. To learn more about using Google Reader visit the Reader Help Center.

If you don't want to send readers to your Google page, but still want to share stories, you can also share a clip from the feed on your own site, as I have done on my "What I've Been Reading in the Blogosphere" page.

More sharing options

My Streamy Subscriptions

Google isn't the only service that allows sharing, but aside from the hubbub regarding privacy settings (pertaining to how and with whom one is sharing—see links below) it's very easy to use and will be familiar to a large audience. I've been sharing blog stories with groups on Streamy since last summer, but my Streamy shares aren't fully public. Another friend has recently recommended Feed Each Other which looks promising and also produces a public page. StumbleUpon, while not a reader, is also a great way to share blog stories and other Web sites. (Stumbling is quite popular with insomniacs and is a great way to learn about other sites.)

These are all useful services, but how you share is less important than what you share. If you can find articles and sites that offer additional information on the topics you discuss, or even stories that add insight to your personality or world view, you'll be providing a helpful resource to your readers.

OPML, Google Reader and Sharing Resources

• fav.or.it - favorit RSS Reader and Blogging Platform
• Google's new Reader Features
• Google Reader needs GPC (Granular Privacy Controls)
• Google Reader "Share With Friends" Feature Gets Privacy Complaints
• Google Reader Sharing FAQ
• Is Google Reader Sharing Too Much?
• OPML (Outline Processor Markup Language)

Stumble It!

Posted by: Heidi Cool December 26, 2007 04:45 PM | Category: Content , Google , Heidi's Entries , How-to , OPML , RSS , Recommendations , Tips and Tricks

Posted by: hac4 (Heidi Cool) December 26, 2007 04:45 PM | Comments (14) | Trackback

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