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December 26, 2007
Web Content: Not just YOUR words and pictures
If they read what you write, they may also want to read what you read. Webmasters and bloggers know this. That's why we'll embed links within our text, build pages with links to recommended sites and/or add linkblogs to our side bars. In a world where most of us don't have the time to research and write everything we'd like to share, such resources add value to our existing content and give readers guidance on where to look for additional information.
December 10, 2007
Voice and Tone: Writing to reflect your personality as well as your message (Part 2)
When I first broached this topic in October, I wrote about tone. Today, I'll focus on voice, that certain aspect of writing that conveys the personality and/or style of the writer. Unlike tone -- which is geared to your goal and audience -- voice is about you, the writer. Just as your speaking voice remains recognizable under different circumstances -- whether you're reading stories to small children or arguing about the gift return policy at the mall -- so, too should your written voice.
December 05, 2007
Copy Writing: Long vs. Short, Does it Matter?
Torc waterfall, Killarney National Park Today's my third day back at work after my vacation in Ireland. I have a number of ideas for upcoming entries, but as I started cleaning up the blog comments that came in while I was gone, I saw an interesting question that had been posted on the Web writers: What are we? entry. Mike asked: What role does long form copy writing have in writing B2B copy for the internet? I must say I am confused. The 'weight' (if not quality) of opinion from largely self-proclaimed internet guru writers is that long form...