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Entries in "analytics"

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December 29, 2008

Social Media is People (but more enriching than Soylent Green*)

Everyone wants to know how to take advantage of social media. Whether it's to promote a business or an academic program, it's not unusual to hear people as, "How should we be using Twitter?" or "What should we do with Facebook?" The questions often focus on the tools, but as I've mentioned before, in Social Media: Your Interactive Information Resource, social media is about making connections—human connections. While this has been apparent to me for sometime, it's become increasingly clear over the past month. So rather than writing a typical how-to or advice article, today I'll just tell you about two recent events that really drive this message home.

June 18, 2008

Tips for installing Google Analytics on Case and other Web servers.

There comes a time in every Web maintainer's life when the boss or client asks to see the Web stats for the past 6 months/year/5 years or what have you. Ideally you or your server administrator set this up long ago; you—being equally keen to understand the usage patterns of your site, and to use that knowledge to improve your content—check them on a regular basis, and can provide the information immediately. Then again, if you've been busy building and updating sites, this may be one of those projects that has been patiently waiting on your to-do list. If your server doesn't have analytics software pre-installed, and you've not yet installed any yourself, now—before the boss asks—is the time to do so.