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The Web Development Blog has moved to http://www.heidicool.com/blog/. Please visit me there to read the latest entries and to update your bookmarks and RSS feeds.

Entries in "Blogging"

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February 23, 2009

The Web Development Blog is moving!

As some of you have heard, I'm leaving University Marketing and Communications, and will be doing freelance Web design and consulting. But that doesn't mean I'll stop blogging. It just means that I'm moving the blog to a new location at http://www.heidicool.com/blog/.

January 11, 2009

2 Top 5 Lists = 1 Top Ten List: My most read Web Development Blog entries from 2008

Now that the New Year has been rung in, it seems that the meme of the moment is to blog about the year in review. So I thought I'd follow suit. I looked over my blog entries to see if I'd trended towards any new themes for 2008. While I have written more on social media this year (who hasn't?) I quickly noted that my topics overall continued to range across a wide array of Web related subjects. Next I looked at my stats to see which articles were getting the most traffic and comments.

July 23, 2008

Blogs: The Many Voices of a University

Sunday afternoon I skibbled off to Atlantic City to attend EduWeb 2008, a conference for Web development professionals in higher education.

May 28, 2008

Meme: How has blogging impacted your work?

While driving home tonight I began pondering this week's blog entry. As I considered various topics, my mind wandered back to the events of the day—events that included more than the usual number of e-mail and phone calls, many of which included some mention of the blog. Sitting in traffic I started thinking about how this blog has impacted the work I do here at Case Western Reserve. This in turn made me wonder how blogging impacts others. To find out I'm starting this meme.

May 04, 2008

5 reasons your blog should have an editorial policy

While the medium is different, blogs have much in common with magazines. They're published periodically, can accept subscriptions (via RSS feeds), may (or may not) accept advertising and typically focus on a particular topic or niche. If you blog, you have some notion of your topical area in your head, but have you defined it for your readers? If not, it may be time to take a page from the magazines and define a clear editorial policy for your blog.

April 15, 2008

Maximize your marketing through blog networks and aggregator sites

Lately I've noticed that I've been subscribing to more and more blog networks/aggregators. As a reader I like these because they help me discover blogs I might not have heard of otherwise. As a blogger and marketer I like the aggregators of which I'm a part or a similar reason; they put my blog in front of new readers -- readers who already have shown an interest in my topic.

July 23, 2007

Web 2.0 & Social Networking can enhance "findability"

I do not profess to be an expert on either Web 2.0 or social networking, but last week I was involved in some discussions that made me want to learn more, so I decided to jump in and do some exploring.

May 15, 2007

Blogging your campus communiqués=good customer service

Graduating law students— more prepared than ever for life after Case. I'm forever telling people that they should get a blog. "You could use it to make announcements, publish procedures, respond to questions, share best practices…and it's easy to use." "No, we don't have time to write that sort of stuff." Maybe you do, maybe you don't. But if your job has a customer service component, you may be wasting your time if you're not blogging. You're also missing a great opportunity to share your advice with your target audience. CSO Blog: A Case Study Usually when I give...

May 08, 2007

The Comments Conundrum

One of the cool things about blogs—in comparison to regular Web sites -- is the opportunity users are given to comment on the material. Instead of merely reading the marvelous things you have to say, readers can react to your ideas by sharing their own opinions and insights.

March 13, 2007

Case Wordnerds to discuss blogging

The Case Writers' and Editors' Forum, WordNerds, will discuss blogging next Wednesday, March 21st, in room 2280 (2nd floor) at the School of Nursing. I'll be leading this discussion in which we'll cover a brief overview of blogging, then discuss ways to use blogging in our marketing, recruitment and other communication efforts. I've asked Jeremy Smith, Case's blog administrator, to join us to share his opinions and expertise.

October 20, 2006

A writer's obligations: ethics, law and pragmatism, Part 1: Law

Fair Use? In a former career, I designed the cover of this law book and drew the illustration of the column based on a design created by a colleague for another book in the series. Using the image to illustrate a point seems to be fair use. However if I had re-used the drawing of the column as part of another design, be it a book cover, poster or something else, that would probably not be fair because the publisher, my former employer, maintains the copyright for the illustration. Last week I wrote about the different roles we may...

March 06, 2006

To Blog or not to Blog

If you are reading this, then you probably know that http://blog.case.edu offers blog space to faculty, staff, students and alumni for personal and/or academic/business use. If you are either a blog author or a blog reader you are familiar with the wealth of opinions that can be found through a daily perusal of http://planet.case.edu. You may think of your blog as being part of the Case blogosphere, but distinct from your other Web pages. Today I'd like to consider when and why to blur that distinction by incorporating a blog into your regular Web presence. By using a blog in...