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Entries in "branding"

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July 06, 2007

Image Formats 101: From Bitmaps to Vector Art which do you use when?

Since we released the logos on Monday, I've received a number of questions regarding file formats. The .gif files I made for the Web are pretty easy to use, but many of you are also incorporating logos into your print projects, and aren't sure which version to use when. To help you choose the best format for your project, here is a bit of background on the differing file formats and some recommendations on their use. Follow the links within the text to learn more about each of these formats.

July 02, 2007

The logos are here! Updating the logo on your Web site

Since the new logo was announced many of you have been asking when the new files will be available and what will be involved. Well today is the day!