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December 09, 2008

5 Tips to ensure your readers can read your HTML e-mail messages

As the semester winds down, and the holiday season encroaches, it seems there are more and more events to publicize, greetings to send, end-of-year newsletters to distribute, holiday sales to promote, etc. T'is the season for HTML e-mails. Alas, as many of you know, creating and distributing an HTML e-mail message is far more complicated than building a regular Web site. As we struggled in the days of the browser wars, today we struggle with the myriad ways popular e-mail programs support HTML. Anyone who has had to create an HTML e-mail message, or has received one they couldn't read, knows what I mean. So today I'll present five tips that should help to make your e-mails readable by the masses.

February 26, 2008

Wayfinding within your Web site

In Your home page is NOT your index; it's your store front, I discussed some of the goals of homepage design and navigation. Today we'll consider how users navigate within the site. As Wayne correctly surmised when commenting on that entry, the pages inside your site are like the aisles or departments within a store. Each page needs to be identified so that users know both where they are and where they can go.

January 16, 2008

Your home page is NOT your index; it's your store front

Space. Designers want to preserve it and clients want to fill it up. Whether you're a designer, a writer or a client you've all participated in this debate. What goes on the home page and what does not?