Entries in "marketing"
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May 04, 2008
5 reasons your blog should have an editorial policy
While the medium is different, blogs have much in common with magazines. They're published periodically, can accept subscriptions (via RSS feeds), may (or may not) accept advertising and typically focus on a particular topic or niche. If you blog, you have some notion of your topical area in your head, but have you defined it for your readers? If not, it may be time to take a page from the magazines and define a clear editorial policy for your blog.
April 15, 2008
Maximize your marketing through blog networks and aggregator sites
Lately I've noticed that I've been subscribing to more and more blog networks/aggregators. As a reader I like these because they help me discover blogs I might not have heard of otherwise. As a blogger and marketer I like the aggregators of which I'm a part or a similar reason; they put my blog in front of new readers -- readers who already have shown an interest in my topic.
April 03, 2008
How did I get by before Firefox Add-Ons?
Last night, whilst catching up on my RSS feeds, I discovered Paul Fenwick's video, "How to Fix the Web with Greasemonkey in 3 minutes." The video offers some clever tips on how one can use the Firefox add-on, Greasemonkey, to make Web sites (not just yours) behave the way you wish. I was particularly amused by the way he made MySpace content disappear. But it also reminded me of just how dependent I am on Firefox add-on's.
March 17, 2008
Reflections on social media networking and marketing
These days everyone seems to be talking about social networking and/or social media marketing. Until fairly recently these were topics for tech nerds and Web marketers, but now more and more people are wondering how they can use Facebook to market their programs or products, or how Twitter can be leveraged as a tool for campus communication. I don't have an immediate answer to such questions, but I thought this would be a good time to reflect a bit on what I've learned about social media.
December 05, 2007
Copy Writing: Long vs. Short, Does it Matter?
Torc waterfall, Killarney National Park Today's my third day back at work after my vacation in Ireland. I have a number of ideas for upcoming entries, but as I started cleaning up the blog comments that came in while I was gone, I saw an interesting question that had been posted on the Web writers: What are we? entry. Mike asked: What role does long form copy writing have in writing B2B copy for the internet? I must say I am confused. The 'weight' (if not quality) of opinion from largely self-proclaimed internet guru writers is that long form...
October 30, 2007
Don't build your Web site in a vacuum
This is the fifth in a series of posts that discuss Search Engine Optimization (SEO) and other Web marketing strategies. This week we'll go beyond the Web.
September 07, 2007
Linkbait: Tasty morsels to entice readers
It sounds nefarious doesn't it? Makes one think of "bait and switch" or that run-down old bait store by the lake—the one where they store the containers of nightcrawlers in the same cooler as the egg salad sandwiches. Blech.
August 09, 2007
Enhance your reputation & increase traffic by joining discussions on other blogs
As you know from my earlier post on commenting, people (and robots) like to leave comments on other people's blogs in order to provide links back to their own Web site.
July 23, 2007
Web 2.0 & Social Networking can enhance "findability"
I do not profess to be an expert on either Web 2.0 or social networking, but last week I was involved in some discussions that made me want to learn more, so I decided to jump in and do some exploring.
July 13, 2007
An Introduction to Search Engine Optimization (SEO) Part 1
This is the first in a series of posts that will discuss SEO and other Web marketing strategies. Before we dig into our first discussion of SEO, it is worth remembering that search engines are not the only way visitors get to your site.