Entries in "Search Engine Optimization"
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May 20, 2008
Things we can learn from del.icio.us—for use in our marketing endeavors
Last week, while catching up on podcasts, I listened to Can Social Networking Build Your Brand?, Jason Schwartz's presentation from SXSW Interactive 2007 (View his slideshow). Jason crammed a lot of interesting ideas into his 25 minute presentation (to which you should listen), but his references to de.licio.us, similicio.us and Technorati got me thinking about what a tremendous resource de.licio.us can be.
May 04, 2008
5 reasons your blog should have an editorial policy
While the medium is different, blogs have much in common with magazines. They're published periodically, can accept subscriptions (via RSS feeds), may (or may not) accept advertising and typically focus on a particular topic or niche. If you blog, you have some notion of your topical area in your head, but have you defined it for your readers? If not, it may be time to take a page from the magazines and define a clear editorial policy for your blog.
July 13, 2007
An Introduction to Search Engine Optimization (SEO) Part 1
This is the first in a series of posts that will discuss SEO and other Web marketing strategies. Before we dig into our first discussion of SEO, it is worth remembering that search engines are not the only way visitors get to your site.