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Entries in "SEO"

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January 11, 2009

2 Top 5 Lists = 1 Top Ten List: My most read Web Development Blog entries from 2008

Now that the New Year has been rung in, it seems that the meme of the moment is to blog about the year in review. So I thought I'd follow suit. I looked over my blog entries to see if I'd trended towards any new themes for 2008. While I have written more on social media this year (who hasn't?) I quickly noted that my topics overall continued to range across a wide array of Web related subjects. Next I looked at my stats to see which articles were getting the most traffic and comments.

October 04, 2008

An URL by any other name would still work like an URL, part 1: subdomains

Over the past weeks, I've been getting a lot of questions and comments about URLs and naming conventions. Here are a few typical queries: Department X has the address http://departmentx.case.edu. Our address is http://www.case.edu/school/foobar/foobar.html. Can you change our address to http://foobar.case.edu? How can we get a shorter address for our page? Our long URL is wreaking havoc with our marketing. Our site has a long address that we've been printing in our mailings. We're not getting as much traffic as we hoped because the name is too long to type. How can we shorten it?

May 20, 2008

Things we can learn from del.icio.us—for use in our marketing endeavors

Last week, while catching up on podcasts, I listened to Can Social Networking Build Your Brand?, Jason Schwartz's presentation from SXSW Interactive 2007 (View his slideshow). Jason crammed a lot of interesting ideas into his 25 minute presentation (to which you should listen), but his references to de.licio.us, similicio.us and Technorati got me thinking about what a tremendous resource de.licio.us can be.

May 04, 2008

5 reasons your blog should have an editorial policy

While the medium is different, blogs have much in common with magazines. They're published periodically, can accept subscriptions (via RSS feeds), may (or may not) accept advertising and typically focus on a particular topic or niche. If you blog, you have some notion of your topical area in your head, but have you defined it for your readers? If not, it may be time to take a page from the magazines and define a clear editorial policy for your blog.

September 07, 2007

Linkbait: Tasty morsels to entice readers

It sounds nefarious doesn't it? Makes one think of "bait and switch" or that run-down old bait store by the lake—the one where they store the containers of nightcrawlers in the same cooler as the egg salad sandwiches. Blech.

August 09, 2007

Enhance your reputation & increase traffic by joining discussions on other blogs

As you know from my earlier post on commenting, people (and robots) like to leave comments on other people's blogs in order to provide links back to their own Web site.

July 23, 2007

Web 2.0 & Social Networking can enhance "findability"

I do not profess to be an expert on either Web 2.0 or social networking, but last week I was involved in some discussions that made me want to learn more, so I decided to jump in and do some exploring.

July 13, 2007

An Introduction to Search Engine Optimization (SEO) Part 1

This is the first in a series of posts that will discuss SEO and other Web marketing strategies. Before we dig into our first discussion of SEO, it is worth remembering that search engines are not the only way visitors get to your site.