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Entries in "Social Networking"


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January 29, 2009

MKTG 101: Social Media Marketing is still marketing—know your audience

Social Media Marketing is hip. It seems like everyone wants to get involved, call themselves an expert and use the magical powers of social media to triple sales, recruit students, etc. But social media isn't magic. Social media, like advertising, direct mail and telemarketing is but one of many tools in the marketer's toolbox. Like any tool it needs to be used in the proper context—in conjunction with other marketing strategies. As such social media—when used for marketing—still relies on basic marketing principles such as understanding your target audience, the features and benefits of your product or service, brand awareness and so forth.

January 11, 2009

2 Top 5 Lists = 1 Top Ten List: My most read Web Development Blog entries from 2008

Now that the New Year has been rung in, it seems that the meme of the moment is to blog about the year in review. So I thought I'd follow suit. I looked over my blog entries to see if I'd trended towards any new themes for 2008. While I have written more on social media this year (who hasn't?) I quickly noted that my topics overall continued to range across a wide array of Web related subjects. Next I looked at my stats to see which articles were getting the most traffic and comments.

December 29, 2008

Social Media is People (but more enriching than Soylent Green*)

Everyone wants to know how to take advantage of social media. Whether it's to promote a business or an academic program, it's not unusual to hear people as, "How should we be using Twitter?" or "What should we do with Facebook?" The questions often focus on the tools, but as I've mentioned before, in Social Media: Your Interactive Information Resource, social media is about making connections—human connections. While this has been apparent to me for sometime, it's become increasingly clear over the past month. So rather than writing a typical how-to or advice article, today I'll just tell you about two recent events that really drive this message home.

October 13, 2008

Northeast Ohio Resources for Blogging, Social Media and Web Development

The other day journalist Jimi Izrael sent out an e-mail about a new blogging class he's teaching at Tri-C. It occurred to me that this might be a good opportunity for those of you (in Greater Cleveland) who are thinking of taking up blogging. It also made me think that this would be a good time to share some of the other great resources available to bloggers, Web developers and those interested in social media in Northeast Ohio. Whether you want to take a class or network with others in the field, here are some things that may be of interest.

September 16, 2008

Social Media: Your Interactive Information Resource

In prior reflections on social media, I've mentioned how services such as Facebook,, Twitter, etc. can be effective marketing tools. Much of this has to do with the fact that they foment two-way communication. When we join these communities and services we participate in a dialogue between our friends and contacts.

June 08, 2008

Plurk: Social Media Marketing in Action

Something interesting happened last Sunday. Plurk, a new social network, grew it's subscriber base from a handful of beta users to over 2,000 in one day. Since then they've continued to grow exponentially. As a marketer, and one of the 2,000+, I think it's been a fascinating process to watch. In this one week we've seen some very effective marketing strategies in action. Back in March I shared my reflections on social media networking and marketing, but that was more a tale of slow growth. Plurk's rapid growth gives us a chance to look at some of the techniques they used and see how effective they can be.

May 20, 2008

Things we can learn from—for use in our marketing endeavors

Last week, while catching up on podcasts, I listened to Can Social Networking Build Your Brand?, Jason Schwartz's presentation from SXSW Interactive 2007 (View his slideshow). Jason crammed a lot of interesting ideas into his 25 minute presentation (to which you should listen), but his references to, and Technorati got me thinking about what a tremendous resource can be.

April 15, 2008

Maximize your marketing through blog networks and aggregator sites

Lately I've noticed that I've been subscribing to more and more blog networks/aggregators. As a reader I like these because they help me discover blogs I might not have heard of otherwise. As a blogger and marketer I like the aggregators of which I'm a part or a similar reason; they put my blog in front of new readers -- readers who already have shown an interest in my topic.

March 17, 2008

Reflections on social media networking and marketing

These days everyone seems to be talking about social networking and/or social media marketing. Until fairly recently these were topics for tech nerds and Web marketers, but now more and more people are wondering how they can use Facebook to market their programs or products, or how Twitter can be leveraged as a tool for campus communication. I don't have an immediate answer to such questions, but I thought this would be a good time to reflect a bit on what I've learned about social media.

February 14, 2008

Common Craft's Plain English Video Series

Alas, I've not yet finished the article I had planned for this week. In the meantime I highly recommend the amusing and informative videos produced by commoncraft. These easy-to-follow videos cover a variety of Internet related topics and provide a great introduction to everything from RSS to photo sharing.

February 01, 2008

Social media opportunities for Web Developers at Case

Do you ever wish you could network more easily with your fellow Web developers at Case, and beyond? If so, how would you would you want this to work? Would you want to communicate by listserv as the writers do with Would you follow discussions on the Case Forums? Or would you want something more robust?

November 08, 2007

Usenet Newsgroups: Anachronistic Service or Useful Communication Tool?

Earlier this week ITS announced that it would be taking down the Usenet news server as of December 5, 2007. In a fit of nostalgia, I opened up my newsreader (Mozilla) to leave a farewell message on cwru.general. Oddly enough, my message got a response; others (not many) were still using Usenet! This led me to wonder what had happened to newsgroups. Did the generation that grew up on the Web not know about newsgroups, or did they know about them but prefer the Web? In this age of Web 2.0, where some update their Facebook status by the hour, users pose questions on discussion boards such as, and writers merge their Twitter, Pownce and Jaiku posts into central RSS feeds that can be shared on their Tumblr blogs, is there still a place for Usenet news?

August 09, 2007

Enhance your reputation & increase traffic by joining discussions on other blogs

As you know from my earlier post on commenting, people (and robots) like to leave comments on other people's blogs in order to provide links back to their own Web site.

July 23, 2007

Web 2.0 & Social Networking can enhance "findability"

I do not profess to be an expert on either Web 2.0 or social networking, but last week I was involved in some discussions that made me want to learn more, so I decided to jump in and do some exploring.